What is Website Hosting and Why Is It Important for Your Website?
What is website hosting? This is to make a point, I promise. When you go to a party, there is always a host.
The host is usually the one who decides the location so that everyone can come and enjoy the party. When you think of website hosting, think of hosting your site like hosting a party. Your web host, much like a party host, offers you a place to put your website so it can be enjoyed by everyone on the internet. We'll tell you about the basics of website hosting services, explain some of the different types of web hosting, and explain why choosing the right provider is important for your business.
What is website hosting
As I said before, website hosting allows your site to exist on the internet.
You can have the best-looking website out there, but without a host, all you have is a bunch of files with nowhere to go. When you pay a hosting provider to host your site, you pay for space on the server. The amount of space and cost can vary depending on what you choose. There are a lot - and I mean A LOT - of hosting providers out there. Your choice really depends on what you need for your business. What I mean by this is different providers have different options you can choose to host your website. If you have a larger e-commerce site that sells soccer jerseys internationally, you will need more space and control over your website than a smaller site that makes custom sportswear for local teams.
So choosing the right type of web hosting for your business is very important for your web presence.
What are the different types of web hosting?
You may have heard of this.
Website builders like Wix, Squarespace, or WordPress are popular choices among small businesses and bloggers. With the website builder, you can also edit your site directly without any specific code, so it's a great tool for beginners.
The second type of website hosting is shared hosting.
Shared hosting means you share your server with other websites. So if you don't get much web traffic, this option might be for you. The disadvantage is that if one website crashes the server, you're stuck dealing with it. Even if you didn't cause it. If other sites on the same server get a lot of traffic, or even if your site gets a lot of traffic, it will also slow down your site. There are other options if you don't think this fits your business needs.
Alright, third option: virtual private server.
Like a shared host, you share a virtual private server, or VPS, with other websites.
One dedicated server.
The dedicated server is completely yours. You do not share space with other sites. This server is completely dedicated to you. In addition, you have full access to the server. If your website has more than 100,000 visitors a month, you may want to consider using a dedicated server. But if you run a small business with a limited budget and your website receives less than 100,000 visitors a month, this type of server may not be right for you. Choosing the right type of web hosting service for your business can be a difficult choice, but it can also help to look at the services each web hosting provider offers.
Why is choosing the right web hosting provider so important?
Choosing the wrong one for your business website can hurt your business in the long run. Going for the cheapest option may work for your current wallet, but it can result in a slower site and, ultimately, fewer visitors. And there are high expectations regarding site speed. In fact, many people will leave your site if it takes more than three seconds to load.
This relates to search engine optimization of your site.
This is where I tell you to check out our SEO playlist on YouTube.
If you notice that visitors are leaving your site quickly, that could be a signal that you're providing a poor user experience or that you don't have what they're looking for. Even if you have all the answers on your site, they are useless if they don't load. This will definitely hurt your site's ranking in search engine results. The farther from the top of the search results you are, the less traffic you will get.
So, do your research and know your business needs before paying for web hosting services. If you are looking for expert assistance in maintaining your website, feel free to contact our team at WebFX. We'd love to work with you on all your web design and hosting needs so you can start producing results for your clients. And as always, subscribe to our YouTube channel and read our blog for expert internet marketing knowledge. See you next time!
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